TV Coaches show/local networks question

[kmax]

So I got a press release from MSU last week giving the times of the Coaches show each week:

KTMF/ABC 23 & 42, Missoula/Kalispell -- Tuesday 6am
KWYB/ABC 18 & 28, Butte/Bozeman -- Tuesday 6am
KFBB/ABC 5, Great Falls -- Wed 6:30am
KHBB/ ABC 21, Helena -- Wed 6:30am
KULR/ NBC 8, Billings -- Wed 5am

I read it and kind of thought it sucks that it has to be at such a horrible time everywhere but oh well. Then I was on the Big Sky website and read a press release about the games that Altitude is broadcasting. Toward the end was this little note:

Altitude also televises coaches shows from Montana State and Idaho State. Idaho State's show with head football coach Larry Lewis airs Wednesday's at 4:30 p.m. Mountain. Montana State's show with Mike Kramer airs Friday's at 4:30 p.m. Mountain.

I know Altitude is a pretty small network and 4:30 isn't prime time, but Altitude is on nationally on small dish and at least people are awake at 4:30. Why can't we get a later afternoon time or evening time for local channels. I'm as big of a Simpsons fan as the next guy, but you're telling me they couldn't show only 9 simpsons reruns between 6:00 and 7:00 weekday evenings instead of the 10 they now show so that the coaches show could be on when people could see it?

Oh well, probably not that big of a deal, just struck me as odd when I saw the time of the Altitude broadcast and thought I would bring it up. Maybe I just needed something to complain about since the team didn't give me anything to complain about this week.