The Bobcat Nation

In the current issue of Sports Business Journal...

The Top 20 schools in the last year based on royalties, from Collegiate Licensing Co. As quoted in Sports Biz, "royalties are based on a percentage of the wholesale sales price and vary by school depending on its deal with CLC, but most receive 6 percent to 8 percent from the wholesale price, which is typically 50 percent of the retail price."
1. Texas
2. Michigan
3. Florida
4. LSU
5. Notre Dame
6. North Carolina
7. Georgia
8. Alabama
9. Penn State
10. Tennessee
11. Oklahoma
12. Auburn
13. Wisconsin
14. Kansas
15. Kentucky
16. Florida State
17. Nebraska
18. Illinois
19. Arkansas
20. South Carolina

Not a single West Coast school is here, even Southern Cal. Maybe the Pac 10 has a different licensing deal.

Also interesting news in the same issue...CBS just re-upped with SEC football and basketball for 15 years/$825 million, an average of $55 million/year. That average per year is about twice the number CBS has paid in its current eight-year agreement, which is nearly over.

Also of note:

#51 University of Montana

A couple things I noticed. MSU was #75 in the 1st quarter but was not ranked in the 2nd or 3rd. Wild West Shirt Co. from Bozeman is ranked #12 in local licensing.

I think I looked into this before -- this list only includes those schools that have signed up with that particular marketing company. USC and many others have not.

This list is mainly self-promotion for that company, as they put it out with the intent of making it appear that it is a list of all of the top sales schools, and they don't mention that it excludes many schools (who go through other companies, etc.).

Bay Area Cat wrote:I think I looked into this before -- this list only includes those schools that have signed up with that particular marketing company. USC and many others have not.

This list is mainly self-promotion for that company, as they put it out with the intent of making it appear that it is a list of all of the top sales schools, and they don't mention that it excludes many schools (who go through other companies, etc.).

Yeah, I was thinking something along those lines because I can't imagine Southern Cal -- or UCLA or Oregon -- wouldn't make it into an overall Top 20. Thanks.

A listing of the schools, conferences, etc. that the CLC represents: http://www.clc.com/clcweb/publishing.ns ... tions.html" onclick="window.open(this.href);return false;